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Hi There I'm Sebastián.

A Product & Service Designer creating experiences that feel calm, intentional, and human.
I design with clarity, curiosity, and presence — making complex things feel simple and meaningful.


📍 Based in Luzern, Switzerland 🇨🇭

My Resume

My Resume

My Design Pillars

These are my constants — how I think, collaborate, and create.
They guide everything I do.

Clarity by Design
Presence & Listening
Curiosity & Growth Mindset
Creativity & Authenticity
Clarity by Design
Presence & Listening
Curiosity & Growth Mindset
Creativity & Authenticity

How I lead

Leadership, for me, is simple: create clarity, build trust, and help others grow.
These principles anchor the way I guide teams, projects, stakeholders and collaborations.

Focus & Ownership
Alignment & Communication
Openness & Collaboration
Focus & Ownership
Alignment & Communication
Openness & Collaboration

My Design Path — Highlights

Fundation

Industrial Design (BA)

Medellín, Colombia 🇨🇴

Where I built my foundation: form, function, and designing with the user in mind.
I learned to think with my hands, test ideas quickly and always ground decisions in real human needs.
This shaped the way I approach every project: user-first → purpose → then production.

Fundation

Industrial Design (BA)

Medellín, Colombia 🇨🇴

Where I built my foundation: form, function, and designing with the user in mind.
I learned to think with my hands, test ideas quickly and always ground decisions in real human needs.
This shaped the way I approach every project: user-first → purpose → then production.

Fundation

Industrial Design (BA)

Medellín, Colombia 🇨🇴

Where I built my foundation: form, function, and designing with the user in mind.
I learned to think with my hands, test ideas quickly and always ground decisions in real human needs.
This shaped the way I approach every project: user-first → purpose → then production.

Entry

trivago GmbH

Düsseldorf, Germany 🇩🇪

My first role in Europe. Learned product thinking, cross-functional collaboration, and communicating design confidently across teams.
This was my first deep exposure to digital product design at scale.

Entry

trivago GmbH

Düsseldorf, Germany 🇩🇪

My first role in Europe. Learned product thinking, cross-functional collaboration, and communicating design confidently across teams.
This was my first deep exposure to digital product design at scale.

Entry

trivago GmbH

Düsseldorf, Germany 🇩🇪

My first role in Europe. Learned product thinking, cross-functional collaboration, and communicating design confidently across teams.
This was my first deep exposure to digital product design at scale.

Independence

Independent Product Designer

Remote, Global 🌎

Working across industries and countries taught me adaptability, deep listening, and brining clarity to complex problems. Running my own practice strengthened my ability to approach projects as a design partner, not just a designer.

Independence

Independent Product Designer

Remote, Global 🌎

Working across industries and countries taught me adaptability, deep listening, and brining clarity to complex problems. Running my own practice strengthened my ability to approach projects as a design partner, not just a designer.

Independence

Independent Product Designer

Remote, Global 🌎

Working across industries and countries taught me adaptability, deep listening, and brining clarity to complex problems. Running my own practice strengthened my ability to approach projects as a design partner, not just a designer.

Expansion

MA Service Design

Luzern, Switzerland 🇨🇭

Shifting from objects to systems. Learned to map complexity, align stakeholders, and design experiences that work beyond interfaces.

Expansion

MA Service Design

Luzern, Switzerland 🇨🇭

Shifting from objects to systems. Learned to map complexity, align stakeholders, and design experiences that work beyond interfaces.

Expansion

MA Service Design

Luzern, Switzerland 🇨🇭

Shifting from objects to systems. Learned to map complexity, align stakeholders, and design experiences that work beyond interfaces.

Impact

UFirst Group & Favur - Sr. Designer

Zürich, Switzerland 🇨🇭

Transitioning from my solo practice to a developer-focused, sprint-based agency taught me the value of collaboration and clear communication across teams and stakeholders.
At Favur, I helped shape a complex HR platform that went on to win Best of Swiss Web Gold.
It strengthened my ability to move between vision, systems, and detail with clarity.

Impact

UFirst Group & Favur - Sr. Designer

Zürich, Switzerland 🇨🇭

Transitioning from my solo practice to a developer-focused, sprint-based agency taught me the value of collaboration and clear communication across teams and stakeholders.
At Favur, I helped shape a complex HR platform that went on to win Best of Swiss Web Gold.
It strengthened my ability to move between vision, systems, and detail with clarity.

Impact

UFirst Group & Favur - Sr. Designer

Zürich, Switzerland 🇨🇭

Transitioning from my solo practice to a developer-focused, sprint-based agency taught me the value of collaboration and clear communication across teams and stakeholders.
At Favur, I helped shape a complex HR platform that went on to win Best of Swiss Web Gold.
It strengthened my ability to move between vision, systems, and detail with clarity.

Contribution

Co-Host Last Thursday Talks

Zürich, Switzerland 🇨🇭

Co-host of Last Thursday Talks — creating space for conversations about design, collaboration, and growth in the Swiss design community.

Contribution

Co-Host Last Thursday Talks

Zürich, Switzerland 🇨🇭

Co-host of Last Thursday Talks — creating space for conversations about design, collaboration, and growth in the Swiss design community.

Contribution

Co-Host Last Thursday Talks

Zürich, Switzerland 🇨🇭

Co-host of Last Thursday Talks — creating space for conversations about design, collaboration, and growth in the Swiss design community.

My Approach

I design with intention and depth, always looking for:

  • clarity in complexity

  • meaning in details

  • honesty in communication

  • alignment between people, systems, and outcomes


Design is not just what I do — it’s the way I see the world.

Beyond my Work

Design is a big part of my life, but it’s not the whole story.
These are the things that ground me, inspire me, and shape how I move through the world.


Passions

Mindful living, movement, fitness, skiing, biking, swimming, photography, traveling, noticing small moments of beauty, and spending time with my cat.


Always Learning

Exploring new cultures, learning languages, experimenting with drone photography, and diving deeper into mindfulness — breathwork, meditation, and energetic practices.

Building at the moment a Digital Garden and my Blog to condense some moments where I capture and share things I am learning discovering and doing.

Influence & Inspiration

Designers & Thinkers


  • Dieter Rams – clarity, restraint, and the discipline of “less but better.”

  • Mies van der Rohe – structural honesty, purity, and timeless simplicity.

  • Jony Ive – intention, refinement, and beauty grounded in purpose.

  • Naoto Fukasawa – calmness, presence, and intuitive minimalism.

  • Deepak Chopra – mind–body awareness, connection, and conscious living.

  • Kenya Hara – emptiness, sensory depth, and Japanese aesthetic philosophy.

  • Maya Angelou – truth, emotion, humanity, and the power of presence.



Books that shaped me


  • The 7 spiritual laws of success - Deepak Chopra

  • Ichigo Ichie — Héctor García & Francesc Miralles

  • The Design of Everyday Things — Don Norman

  • The Laws of Simplicity — John Maeda

  • Less and More — Dieter Rams

  • Mindset - Dr. Carol S. Dweck

  • Atomic Habits — James Clear

  • Ikigai — García & Miralles



Broader inspirations


  • Japanese aesthetics — calmness, intention, simplicity.

  • Swiss graphic design — precision and structure.

  • Nature — clarity, balance, and patterns that repeat across systems.

  • Architecture — spaces that guide how we feel and move.

  • Movement — how gestures, rhythm, and breath influence experience.

Designers & Thinkers


  • Dieter Rams – clarity, restraint, and the discipline of “less but better.”

  • Mies van der Rohe – structural honesty, purity, and timeless simplicity.

  • Jony Ive – intention, refinement, and beauty grounded in purpose.

  • Naoto Fukasawa – calmness, presence, and intuitive minimalism.

  • Deepak Chopra – mind–body awareness, connection, and conscious living.

  • Kenya Hara – emptiness, sensory depth, and Japanese aesthetic philosophy.

  • Maya Angelou – truth, emotion, humanity, and the power of presence.


Books that shaped me


  • The Laws of Simplicity — John Maeda

  • The Design of Everyday Things — Don Norman

  • Less and More — Dieter Rams

  • Atomic Habits — James Clear

  • Ichigo Ichie — Héctor García & Francesc Miralles

  • Ikigai — García & Miralles


Broader inspirations


  • Japanese aesthetics — calmness, intention, simplicity.

  • Swiss graphic design — precision and structure.

  • Nature — clarity, balance, and patterns that repeat across systems.

  • Architecture — spaces that guide how we feel and move.

  • Movement — how gestures, rhythm, and breath influence experience.